Ha It Go – ghetto fashion shoot


This had been for a very long time, just a concept in my head. For years, I found myself fascinated with ghetto fashion, slang, style, and everything else in between. As a photographer, it served as a visual playground and the speech would amaze me. Looking back I realized how much the ghetto influenced my work. Its bold, vibrant and full of energy. The slang is hard, lyrical and edgy. Every part of the world has a term for its urban areas; hood, ghetto, slum translated to the people being  termed “trick, hood rat, thug, gangster, jungaless (jun-ga-less) harajuku, redneck etc… Everyone can relate to these terms.

For me, the goal was translating this into art, fashion and photography. How do I relate this to a culture I was raised in? What things should I highlight, what do I title it? What do I focus on? For years I just kept the thought locked up. Then I decided to plan and execute. I did tons of research, driving through the ghettos of  New Providence, observing the natives and watching their tendencies and it only made me even more hungry to get this shoot going. Sometime had passed and I only became more hesitant to shoot here where I lived. Crime was definitely a factor so again, I put this idea on hold. Until one day, I picked up the phone and called model Tomii Culmer, I told her the idea and she immediately gave me a resounding “YES!”

Now, Tomii lived in Freeport, the city of one of the out islands in The Bahamas but I was ok with that. I sourced the entire team who conveniently lived in Freeport. It was an opportunity to work with other talented people. Ashley, Gail, Navie, Alfred, Monette all agreed to come on board as team players to make the shoot happen. For weeks we planned and needed one more piece of the puzzle…a stylist.

Now I’d just shot fashion stylist Lavonne Alexis for her blog and I thought to pitch the idea to her. Lavonne jumped up with excited, almost catapulting herself out her living room couch. She loved the concept and she ran with it, sourcing pieces from local stores like Diva’s Body language, Fashion Ova Style, Shop the CC and Stiletto Shoe Loft, she came up with some incredible looks for Tomii all matching the ghetto lifestyle theme.

Freeport was amazing! We shot around different settlements like Pinder’s Point, Hawksbill and Pioneer’s Way. With Assistance from photographer Alfred Anderson and Tomii’s BF GeeJay Cox, the team worked masterfully to create true works of art with each look. Albeit experiencing some conflict with a few residents, we pushed through a 2 day, almost 16 hour set and we made magic!


Model: Tomii Culmer
Styling: LaVonne Alexis
MUA: Gail McIntosh
Hair: Gifted Handsz
Nails: Monette Newbold
Assisted by: Alfred Anderson, GeeJay Cox
Shot on location in Freeport, Grand Bahama

Copyright © 2014 ScharadL Photography. All rights reserved. The use of this image without consent from the photographer is strictly prohibited.

  • 02/19/2014 - 4:47 pm

    EyeLuhnDove242 - I feel like y’all been in my grammy backyard tho lol…I love em! Great vision!ReplyCancel

  • 02/19/2014 - 5:03 pm

    Stevette Treco - Amazing job Scharad! #creative #bahamian #photographerReplyCancel

  • 02/19/2014 - 5:55 pm

    Randi Miller - I love love love this!!!ReplyCancel

  • 02/19/2014 - 8:04 pm

    2K4S - Sorry, but Grand Bahama ain’t no “out” island.
    Nice concept tho.ReplyCancel

  • 02/20/2014 - 6:58 am

    Giavana Jones - This is amazing!!!! Another job well done. I love the blend of culture and fashion and art.ReplyCancel

  • 02/20/2014 - 7:02 am

    Kim - Really loved this concept ! Obessed with it ! Yasssssssssssssssssssssss !ReplyCancel

  • 02/20/2014 - 1:02 pm

    Andelee Green - Tyra Banks need to see these photosReplyCancel

  • 02/20/2014 - 2:11 pm

    Andredesignz - Love this shot. Giving me some ideas here.ReplyCancel

  • 02/20/2014 - 3:22 pm

    T Smith - Awesome!!! Bahamamian’s have awesome untapped talent and I love seeing it displayed with an ALL Bahamian flare. When and where is the art show?
    P.S. Grand Bahama is an out island if New Providence is the capital… only one capital, many out islands 2k4s!ReplyCancel

  • 02/21/2014 - 3:29 am

    Kerline.Felix - Nice Work Love It !!ReplyCancel

  • 02/21/2014 - 5:49 am

    Darrol El'von Fenton - Ooooh KILL EM! <3 <3 <3 iLike! Well done to you the photographer and TomiiReplyCancel

  • 02/21/2014 - 11:21 am

    L Daniel - Awesome work as usual. The irony about it all is that the closet thing to a Ghetto in GB is probably the rocks and that even een a Ghetto.

    Good work.ReplyCancel

  • 02/22/2014 - 3:49 am

    MsSarcastic - Nice loving these shots doeReplyCancel

  • 02/22/2014 - 7:19 am

    Laramore - Dopeeeeeeee!! Love it!ReplyCancel

  • 02/24/2014 - 11:26 am

    Rich - I probably revisited these pics everyday . . I’m so in love with these images Scharad ! Job well done !ReplyCancel

  • 02/27/2014 - 10:30 am

    Eyez - Grand Bahama is an out island, don’t believe me call the Grand Bahama Out Island promotional board. Stop thinking out island = backwards. That’s exactly why the out islands are lacking development, due to persons like yourself 2K4S that can’t come to grips with reality because you lack vision.ReplyCancel

  • 03/04/2014 - 5:47 am

    Ha it Go - How I shot it. - […] from photographers and enthusiasts alike on what I used to light model Tomii Culmer in the series “Ha it Go” specifically the shots of her with the baby in hand as well as the shots of her in the dinner so […]ReplyCancel

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